Boost: Winning through (gamified) performance
Sushobhan Chowdhury
Campaign details
Brand owner: GSKAgency: JWTBrand: BoostCountry: IndiaChannels used: Games and competitions, Internet – display, Internet – generalMedia budget: Up to 500k
Executive summary
This is how GSK set out to drive awareness through a partnership with McLaren Mercedes and build a connection between F1 and Boost, in order to engage a wider audience aged between eight to 24 years old, and exceed all previous sales performances.
GSK India had the opportunity to participate in the 2012 F1 India Grand Prix as...