Boost: Stamina Meter – a new currency in town

Boost, the milk food drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India.

Campaign details

Brand: BoostBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: AsiaSector: Milk & dairy drinksMedia channels: Content marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Boost, one of the leading MFDs (Milk Food Drinks) in India had been parents' first choice for their kids. The brand wanted to create a scalable and sustainable property to capitalise on its key proposition of 'stamina' with an objective to build a salient, stronger and quicker brand connect amongst its...

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