Booking.com finds a new passion for brand building

This event report outlines how Booking.com, the travel website, tapped into the passions of would-be travellers to help build its brand.

Booking.com finds a new passion for brand building

Stephen WhitesideWarc

Visitors to Booking.com most often are looking for a magic combination of price and destination.

But for would-be travelers seeking to base their decisions on a wider slate of information, the digital platform is leveraging user-generated insights to identify ideal vacation spots based on personal interests – from gambling and stargazing to eating street food.

"In the past year, we've been collecting destination endorsements from our customers globally. And with these destination endorsements, we've identified 230 'passions'," Pepijn Rijvers, Booking.com's CMO, told an audience at VentureBeat's Marketing.FWD Summit...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands