Bombay Sapphire: Project your imagination
Principal authors: Kat Bayang, Hill + Knowlton Strategies; Sarah Lyons, Bacardi Global Brands
BACKGROUND
The Brand
Bombay Sapphire, the world's number one premium gin by value1 for a third consecutive year, is also one of the world's most popular gins. Enjoyed in more than 120 countries, the tantalising, smooth and complex taste of Bombay Sapphire is a product of the imaginative blend of the finest raw ingredients; a perfect balance of a unique combination of 10 hand-selected exotic botanicals from around the world.
Bombay Sapphiregin has an extraordinary...