Bodyform/Libresse: Viva La Vulva

Bodyform/Libresse, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Campaign video: Bodyform/Libresse – Viva La Vulva

Selected creative: Bodyform/Libresse – Viva La Vulva

Credits

Creative agency: AMV BBDO LondonChief Creative Officer: Paul BrazierHead of Strategy: David EdwardsExecutive Creative Director: Alex Grieve / Adrian RossiCreative Director: Toby Allen / Jim HilsonStrategy Director: Margaux RevolCopywriter: Caio Giannella / Ben PolkinghorneAccount Director: Sarah Hore-LaceyBoard Account Director: Sara Abaza / Tamara KlemichArt Director: Mario Kerkstra / Scott Kelly / Diego de OliveiraProducer: Edwina Dennison / Nikki Gherardi / Rosie StipicJoint Chief...

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