BMW 4 Series: Addressable TV

BMW, an automotive brand, ran a data-oriented programmatic addressable TV campaign in Turkey to encourage consumers to fill out forms and visit a BMW dealer.

Campaign details

Brand: BMWAdvertiser: BMWAgency: Smartis/Starcom/AdformCountry: Turkey

Campaign Summary

We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.

All creatives were actionable and user was able to engage with creative with TV's remote control and expand creative to designed microsite and able to fill the form. All forms feed CRM system directly with the API connection between microsite and CRM.

Campaign used digital data sources such as website visitors, campaign clickers as...

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