BlueCross BlueShield of South Carolina: One To Grow On
DMW
ENTRY INFORMATION
Category: InsuranceCountry where program ran: USDate program started/ended: July 2009
Product Description: BlueCross BlueShield of South Carolina markets a variety of health plans through a "birthday program" to residents who are turning 65 and going on Medicare. Plans are designed to: help close the gaps that Original Medicare leaves; and to give consumers more value than Medicare alone provides.
Advertiser/Client Name: BlueCross BlueShield of South CarolinaMedia Channels: Print
STRATEGY
Marketplace Challenge:
BlueCross BlueShield of South Carolina had become concerned...