Blue Wing Honda: The Long Way
Campaign details
Agency: Chemistry InteractionClient: Blue Wing HondaCategory: Automotive
Executive summary
The side-by-side farm bike market is a relatively new category, developed in response to the shortcomings of ATVs. Side-by-sides bring better towing and carrying capacity, more comfort, significantly improved safety and are easier for the wider family to use. The next generation Honda Pioneer 700 side-by-side is rugged, reliable, extremely versatile, affordable, very safe and fun!
Objective of the campaign
2012/13 saw the worst drought in NZ for 70 years. No one had any extra cash to spend,...