Blue Cross and Blue Shield of Florida: The Power of The Human Voice
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ENTRY INFORMATION
Category: InsuranceCountry where program ran: USADate program started/ended: April 2008 - Present
Product Description: Blue Cross Blue Shield of Florida provides a variety of health insurance products to residents of the state of Florida.
Advertiser/Client Name: Blue Cross and Blue Shield of FloridaMedia Channels: InsertPrintTV/Video/RadioWebsite: http://creativeawardentries.com/bcbsf
STRATEGY
Marketplace Challenge:
The health insurance industry is entering a period of tremendous change. Health care costs continue to skyrocket, and so does the cost...