Executive Summary
Biting the hand that feeds you is generally not a strategy for success. But securing the future of a 235-year-old institution required radical thinking.
In the digital era, The Times and The Sunday Times are at a natural disadvantage. We have a hard paywall, we're next to invisible in search, and our competitors give away their content for free. To grow, we had to restate our relevance to the world, and convince people that our journalism was worth paying for.
So we sharpened our focus and capitalised on our context. The Brexit process, in full, furious flow, was...