Big event marketing: Super Bowl, the rules of the game

This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively.

Big event marketing: Super Bowl, the rules of the game

James MillerBBDO

At a time when TV audiences are fragmenting, the Super Bowl is a unique opportunity to reach over 100 million US viewers in a party setting and when the TV ads are not ignored, they are discussed, rated and talked about for weeks on social media and TV chat shows. But you need to get the ad creative right, or perception of your brand can suffer massively.

Big event marketing

This article is part of a collection of articles on big event marketing. Read more....

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