BFM 89.9: Heart attack in many forms
Milan Agnihotri, Ben Chew and Gavin Goh
Campaign details
Brand owner: BFMAgency: McCann, Kuala LumpurBrand: BFM 89.9Country: MalaysiaChannels used: Branded content, RadioMedia budget: Up to 500k
Executive summary
Heart attacks are Malaysia's number 1 cause of death. They are not always very obvious and can come in many forms, and no two are the same. Only immediate medical attention can help. But the problem was, most victims did not recognize the symptoms early enough to seek treatment.
The reputation of a...