Beyond 2020: Global youth – Voices and futures

Christian Kurz; James Guerrier; Alice Tofi

ViacomCBS, a multinational media conglomerate, found that despite the challenges of 2020, young people around the world are largely feeling positive about the future.

Introduction

2020 was a challenging year. From the ongoing global pandemic, to police brutality and systemic racism sparking protests around the world, to disasters caused by climate change and activism around the environment—the year brought a huge amount of change, disruption and uncertainty. This paper is an exploration of how the events of 2020 are shaping young people's plans, beliefs and attitudes for the future. The key findings of this study demonstrate that, while 2020 was an extremely challenging year, youth around the world remain optimistic.

Looking beyond 2020, young people are hopeful, yet realistic, about the positive changes that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands