What we know about working with start-ups

Summarises the insights from a series of key papers on working with start-ups (typically newly emerged, fast-growing businesses) and notes both the challenges and rewards of doing so.

Unburdened by established structure and internal bureaucracy, start-ups can be an excellent source of innovative ideas for stagnating businesses. Adopting a start-up perspective can shed light on new growth opportunities and new ways in which to improve traditional business practices. However, most start-ups fail so brands should have an eye on what it takes to scale up successfully. Partnering with start-ups can be incredibly rewarding for established brands, however, embarking on such a partnership requires a shift in culture and mindset. 

Definition

A start-up is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet...

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