The proliferation of mobile technologies offers a wealth of innovative research avenues. Traditional research methods can be adapted to the mobile environment, and there is the potential for effective real-time data collection, deeper qualitative insight and participant-centric methodological approaches.
Definition
Mobile research encompasses both the methodological use of mobile devices and technologies in the research process, and the research of consumer mobile habits.
Key insights
- Mobile research using AR shows promise to understand in-context emotional response
HCD Research wanted to conduct more authentic, insightful research, by entering consumers’ lives, habits and natural environments. Specifically, it wanted to validate and test...