Children are powerful consumers and a very lucrative market. This is due to the amount of money they spend themselves – and the purchasing influence they have on their family across a range of sectors.
Research suggests children form relationships with brands from a very early age, and if marketed to carefully, this sentiment can remain with them for the rest of their life. It is important to differentiate the levels of development from social, to emotional, to reasoning and cognitive behaviour. Positively engaging with this audience, and doing so in an ethical manner, is vital as it may have...