What we know about gamification as a research method

This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data.

Gamification commonly employs game design elements to improve user participation and engagement with the aim of increasing the rate and quality of response. Gamification research techniques are intended to leverage people's natural desires for socialising, learning, mastery, competition, achievement, status, and self-expression. Market research has deployed gamification methods and approaches in both quantitative and qualitative research, rewarding participants who accomplish desired tasks or competition to engage players. Gamified research can be useful for enhancing online community engagement as well as real-time research.

Definition

Gamification as a research method is the process of making questions more 'game-like' and making them more...

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