What we know about data ethics

Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.

Consumers are increasingly concerned about privacy and data protection and more negative about digital advertising, the tech industry and negative societal impacts they have created. The spread of facial recognition technology, the Metaverse, the Internet of Things and smart cities could only heighten the issue. Governments are starting to respond but, beyond regulatory compliance, companies can rebuild trust by proactively embracing data ethics.

Definition

Data ethics goes beyond compliance with personal data protection laws. It is the responsible and sustainable use of data, which does the right thing for people and society. It addresses moral problems related to data and...

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