The sustainable marketer: Transforming marketing sustainability, transforming the world

This guide inspires advertisers to develop Marketing Sustainability Strategies and provides resources for education.
  • As we enter a post-pandemic era with organizations continuing to re-build and re-structure, now more than ever is the time for marketers to embrace sustainability.
  • As the topic of sustainability is complex and multi-faceted it can be a challenge to address particularly in organizations where training may be limited and roles and responsibilities for the subject are not well defined.
  • In a broad business, sustainability is focused on three key areas also known as the 3P’s: people, planet and profit.
  • While a marketer may not have direct responsibility for how their company manages energy and wastewater, they do have the...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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