The rise of the humble QR code

Brands are using QR codes on packaging to boost consumer engagement.

One winner of the COVID-19 pandemic is the once-snubbed QR code. Now universally used, scanning them has become second nature to consumers – from checking into venues and ordering food and drink in restaurants, to logging into online accounts. Already utilised by brands on packaging, from wine and soft drinks to milk and yoghurt, the humble QR code has reached a tipping point for marketers.

Packaging is extremely targeted marketing. It’s a direct gateway to a customer who has already bought the product or is in the store aisle about to buy something similar. Most consumables are never decanted so...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands