The path to the post-cookie world is paved with better business outcomes and better CPA
All advertisers have known for years now that the enforcement of existing privacy regulations (like GDPR and CCPA), upcoming privacy regulations, and moves by Apple and Google will mean the end of cookies – the primary mechanism of targeting users with digital ads.
Some advertisers realize that the loss of cookies for ad targeting may not be a bad thing. In fact, they may even realize that the loss of cookies is a very good thing for the rate of outcomes of their digital ad...