The AR brand playbook for marketers

Snapchat and IPG MAGNA developed a guide to augmented reality based on media trials with global advertisers.

Introduction

Augmented Reality (AR) is much bigger than a buzzword. When it comes to brand building, it’s a must-have marketing tool every marketer should have in their arsenal. As more marketers look to adopt AR, they need to know how to use it, when to use it and, in an advertising context, how it performs against more traditional formats.

To help marketers understand how to use AR, Snap Inc. collaborated with the Media Trials team from MAGNA Global Inc. to execute new research on the true capabilities of AR ads (Lenses), as well as the power of AR ads in...

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