How to use technology effectively in your in-store marketing strategy

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

Jump to:Definitions | Where to start | Essentials | Implications | Case studies | Further reading

Technology, especially mobile technology, has had a profound impact on how we shop. This is not just evident in the rise of e-commerce; it is also changing our behaviours in physical retail. Shoppers' expectations have never been higher, and brands and retailers need to work together to deliver more convenient, seamless and rewarding solutions. This will require a new, more digitally-driven approach to in-store marketing. Significant opportunities already exist across locational, experiential...

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