How marketers can get ready for GDPR

This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.

Jump to:Definitions | Where to start | Essentials | Checklist | Further reading

Companies and organisations based in the EU, and those with customers in the EU, will need to comply with the General Data Protection Regulation (GDPR) that comes into effect on 25 May 2018. Essentially, GDPR provides greater protection for individuals in relation to how their personal information is collected, stored, shared and utilised by businesses. The potential fines for not complying with GDPR are eye-catching (up to 4 % of global turnover) and add focus to the...

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