Why it matters
The psychological impact of COVID-19 on consumer mindsets cannot be ignored and brands must have a deep understanding of the different phases at play. Here, behavioural science concepts can prove useful for mapping out an effective response strategy to recover quickly.
Takeaways
- Once the situation stabilises and restrictions are eased, people would want to continue pursuing their passions and dreams.
- Understanding the need-narrative gap and the interplay between cognitive biases provide valuable insights on important things that brands need to note while communicating with the customers going forward.
- Brands need to slowly but steadily drive the consumers...