How brands should (and should not) get involved in mobile esports

Advice on how advertisers can capitalise on the mobile esports opportunity.

The mobile esports landscape

Over the past two years, traditional esports has generated headlines on its rapid growth of viewership, investment, and drive into pop-culture. However, it has been mobile esports that has been the unsung winner in the sector’s explosion and one that brands should be paying very close attention to.

Mobile esports offers vast opportunities to engage directly with the consumer. The pandemic has seen brands start to explore the space, and it’s easy to understand when you look at the numbers. By 2025, the global mobile esports audience is expected to growfrom approximately 418 million...

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