HFSS: How grocery brands and retailers can stay effective in an age of restriction

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Hot on the heels of Brexit and the ongoing COVID-19 pandemic, the UK’s FMCG industry faces its biggest shake-up in a generation, with the introduction of new legislation impacting HFSS products.

Restrictions on TV advertising and a ban on paid digital activity will join significant restrictions in the retail environment in 2022, heralding the end of HFSS brand marketing as we currently know it.

Whilst much remains unknown, what is certain is that turning consumers into buyers will be more critical than ever before. So how do grocery brands and retailers remain effective in a landscape that is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands