Hot on the heels of Brexit and the ongoing COVID-19 pandemic, the UK’s FMCG industry faces its biggest shake-up in a generation, with the introduction of new legislation impacting HFSS products.
Restrictions on TV advertising and a ban on paid digital activity will join significant restrictions in the retail environment in 2022, heralding the end of HFSS brand marketing as we currently know it.
Whilst much remains unknown, what is certain is that turning consumers into buyers will be more critical than ever before. So how do grocery brands and retailers remain effective in a landscape that is...