Diversity and representation: Guide to potential areas for bias in the creative process

The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
  • A roadmap of the 12 key areas where bias can occur in the creative process.
  • Sets of questions that can be used as a litmus test at every stage.
  • Key resources that can be used to tackle any gaps or areas of concern.
  • Brand examples to illustrate every stage of the process, from creative briefing to insight and localisation to media placement....

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