Effective packaging
This article is part of a series of articles from the WARC Guide to effective packaging. Read more.
In a world changed by the COVID-19 pandemic, our mailboxes have become the new retail experience. A glance at a doorstep can offer that moment of delight and excitement, triggered by a new purchase. Online shopping and home delivery have been a significant part of most people’s purchasing repertoire for some time, but in lockdown – in the context of restricted lifestyles and limited entertainment – that first physical interaction is more anticipated and coveted than ever before....