Building platform brands

Research shows that eight of the largest ten companies in the world today have been built on platform-business models.

Why it matters

Platform brands are the next evolution of branding. They belong to a new powerful class of digital business models that are the new frontier in brand strategy. These models strengthen brands by connecting emotionally with consumers, and by deeply intersecting in culture and the fabric of the lives of consumers around the world.

Takeaways

  • Digital business models create value by leveraging digital technologies such as social media, cloud computing, artificial intelligence and the Internet of Things. These technologies have created a hyperconnectivity of everything – companies, people, things, devices and other entities.
  • There are three levels of...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands