A look at H-E-B, the people business that happens to sell groceries

Examines why H-E-B, a regional grocer with little to no brand recognition outside its footprint, consistently rates as a top US company in C Space’s benchmark survey.

The grocery chain H-E-B has probably been one of Texas’ best kept open secrets, although with its response to the disastrous winter storm in February of this year – which brought widespread power outages and unaccustomed snow and ice to Texas, the company is finally getting some of the widespread recognition it deserves. Among other noteworthy moves, the company let customers in an Austin store leave without paying when the store’s power went out, gave out flowers to make customers feel better, and got many of its stores up and running again, despite power outages.

This regional grocer, with 340...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands