Benefits of Mobile Commerce in the Pay Parking Industry: How the Launch of the P$ Mobile Service Has Changed the Parking Experience in Montréal.
Brady Murphy TC Media, Canada
Introduction
Recent research from the Canadian Wireless Telecommunications Association (CWTA), the authority on wireless issues, developments and trends in Canada, reinforces the global trend for consumers to continue to seek out easier and more convenient ways to complete payment transactions while on the go. Significantly, a 2012 study (Figure 1) showed increasing interest in mobile payment services, especially prevalent among 18- to 34-year-old Canadians (38%) (CWTA, 2012).
Figure 1: Interest...