Beneath the surface: Uncovering the hidden motivations of mobile users
Vicki DraperAOLGreg StuckyInsights Now
The marketing dilemma: Surface level view = surface level insights
AOL has recently adopted a "mobile first" strategy for product development. As a content publisher, whose business is primarily ad-driven in the online space, AOL is quickly repositioning its organization to fully understand the cross-platform consumer and successfully execute its vision in the mobile space. At the same time, more of AOL's B2B customers like BBDO are looking for integrated cross-platform solutions from their media partners, and at a more basic level, guidance...