Would I lie to you?

Crawford Hollingworth, Sam Paul, Leoné Mescal, Katinka Duewel and Liz Barker

Crawford Hollingworth and colleagues from The Behaviour Architects share fascinating new research on the human tendency to be dishonest and how brands can use behavioural design to counteract it.

Think of someone as a liar and you might well conjure thoughts of an individual with no moral compass, out only to profit for themselves. I’m sure a few names spring instantly to mind. Society tends to be black and white about character traits here; you’re either good or bad, evil or pure, honest or dishonest.

However, psychologists, behavioural scientists and sociologists believe that almost everyone has the capacity for a little dishonesty, given the right (or wrong) contexts. We live in a world where people are prepared to bend the rules and engage in a little cheating as long...

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