In the UK, most of the population lives in urban areas. In fact, in 2014, 74% of people lived in an urban area, the highest in the OECD. In Australia too, it’s high, at 70%. Across the whole OECD, the figure still stands at 46%.1Given that cities and towns are home to most of us, it’s clear we need good urban design to generate the best quality of life. This article looks at how one company is working to leverage behavioural insights to design better cities and public spaces which celebrate how people and communities live, work and...
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