The rise of the Zoombie [Teambie]: A Behavioural Science guide to understanding and combating the potential issues that can emerge in virtual meetings

There is growing evidence that video team calls can lead to potentially sub-optimal outcomes and decision-making.
  • Meetings requiring collective participation become more challenging to support on a video platform.
  • More complex meetings can create increased cognitive load as people search for behavioural cues, often leading to sub-optimal outcomes and negative behaviours.
  • Disagreements can escalate more quickly, and people are more likely to take feedback personally, while challenging and critical thinking becomes less likely....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands