Nudging our white coats: How BE is making simple changes but with radical impacts on patient care

Looks at how patients are getting better outcomes through the application of BE to guide and improve the decision-making of doctors and healthcare workers.

The potential of technology to advance healthcare with AI assisted healthcare and robotics, telemedicine and personalised medicine is the great hope.1 But there is also strong evidence from the behavioural sciences that tiny changes, with minimal costs, can also have a big impact on improving our quality of care. And let's be honest, we need every tool in the box to help our current fragile healthcare system.

This article is the ninth in our 'BE 360' series on how behavioural economics is increasingly being applied in the world around us to nudge and steer our behaviour....

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