“If we nudge one behaviour, we may be ‘un-nudging’ others.”
Introduction
In this, our eighth article on the new frontiers of behavioural science, we turn our attention to the unintended consequences of its application.
Researchers have identified a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention. Having a broader understanding of the effects of a nudge - such as displacement effects, licensing, or spillover effects - on all related behaviours, not just the behaviour that is being nudged, is important in order...