How BE is nudging us to be a more giving society

This article explains how behavioural economics can be used to encourage people to be more giving, in terms of donations, and how using this could help us build a better, even more altruistic society.

The UK is a generous nation. According to the Charities Aid Foundation, UK citizens donated over £10 billion to charitable causes in 2016, and 61% of people report they have donated in the last year. Australians do even better, with over 80% of the population making donations in 2015-2016, giving away a total of $12.5 billion. Still, there are always more worthwhile causes and more people in need, and there is always room to give more, particularly to neglected, yet effective charities.

Many recent insights from behavioural science show promise for boosting donations and making the society we...

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