Beefeater Inside London: A celebration of London's momentous year
Agency: Coley Porter BellClient: Pernod Ricard - Chivas BrothersBrand: Beefeater Inside LondonCategory: Packaging: Branded drink
Executive summary
Beefeater London Dry Gin is the number one premium gin in the world and is the only international brand to be distilled in the UK capital. Having made London its home since it was first created in the 1860s, Beefeater is positioned as the authentic London gin.
With the eyes of the world on London in 2012, Beefeater wanted to launch a limited edition bottle for Beefeater...