BeBeautiful: Your everyday beauty expert

This case study describes how Hindustan Unilever's BeBeautiful web portal turned from a generic women-centric platform to one of the top beauty destinations in India.

Campaign details

Brand: BeBeautifulBrand Owner: Hindustan UnileverLead Agency: The 120 Media CollectiveContributing Agencies: Jack in the Box WorldwideCountry: IndiaIndustries: Toiletries & cosmeticsMedia Channels: Content marketing, Email marketing, Mobile & apps, Online display, Online video, Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

Launched in 2009, BeBeautiful is India's leading beauty, fashion and lifestyle publishing platform by Hindustan Unilever. Through the years, to build a better brand and category connection, the company's vision was revised and the aim was to be one of India's leading...

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