Beats by Dre: Anthony Joshua vs Wladamir Klitschko – Beats Media House

This case study explains how Beats, a headphone brand, used a cast of global sporting heroes acting as brand ambassadors to enable the brand's 'Be Heard' banner to resonate with sports and music fans globally.

Campaign details

Brand: Beats by DreLead agency: HAVAS MEDIARegion: EMEA

Objective

Beats is a headphone brand historically linked to sporting culture, a unique marketing approach for the category, but one that allows it to stand out from its peers.

A cast of global sporting heroes acting as brand ambassadors - from Wimbledon champion Serena Williams to American basketball's Kevin Garnett - have enabled the brand's 'Be Heard' banner to resonate with sports and music lovers across the world.

In order to take the UK market by storm, Beats needed to reinforce its products' synonymity with...

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