Campaign details
Brand: Beagle Street Life InsuranceAgency: Creature
Exec summary
This is a campaign that I hated working on, and a paper I hated writing - although I should state up front, not because it ends with a DRTV-led campaign for a Life Insurance brand.
It's a story about a very personal trauma - closely connected to the subject matter of the category - becoming the turning point in a pitch. About how that trauma allowed me to not just see the bigger picture, but feelit. A paper about how that feeling led to a...