BBC News: Winning an election against all odds

BBC News, a British television news channel, launched a campaign in the UK to help combat growing negative perceptions of the brand.

Campaign details

Brand: BBC NewsAgency: BBC Creative

Executive Summary

BBC News used the most toxic General Election in recent history to help combat growing negative perceptions of the brand. By turning away from the content of the news, and placing the brand in the world of our audience, we created an important and empowering campaign that put public service back at the heart of BBC News.

Our campaign was an empowering and crucial message for our times, striking the perfect chord with the nation. It established the beginnings of a stronger, warmer, more welcoming brand. Giving BBC...

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