Bates Motel: Batesmotel.com

This case study explores how Bates Motel, an American psychological horror show, launched a national campaign to develop promotional material to support its TV content.

Campaign details

Brand/Sponsor: Bates Motel

Title:Batesmotel.com

Campaign Cost: $100,000-$1 million

Campaign Scope: National

Advertising Agency: A&E Television Networks

Product Type:Batesmotel.com

Campaign Start: 02/09/2016

Campaign Ends: 04/30/2016

Campaign Ran: USA

Campaign Description: brand rejuvenation

Campaign Summary

In any ever-evolving medium, you must always look for ways to disrupt, stand out and ensure that your consumer base is left with a positive brand experience. While it's undeniable that "content is king", its queen is the supporting promotional material that will elevate that content through the power of not just good digital marketing...

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