Campaign details
Brand: Bajaj AvengerBrand owner: Bajaj Auto Ltd.Agency: MullenLoweLintas Group IndiaMarket: IndiaIndustries: Motorcycles, bikesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Bajaj Avenger belongs to the cruiser category, a subset of the larger motorcycles category. While bikes can be sold, cruisers are a lifestyle. Under its proposition of Feel Like God, Bajaj Avenger has always championed the cruiser lifestyle and constantly faces the challenge to inspire the consumer to adopt the Avenger lifestyle.
Bajaj Avenger stands for a contrarian lifestyle. Therefore, one of...