Back to the future: The new courtesy
Malcolm White on a new way of doing business based on an old way.
Dear Reader...
That surprised you, didn't it? When was the last time you read an article that began in this way? OK, never.
Let me try again. When was the last time that you received an email or a text that began with this polite four-letter word? Probably some time ago, if a story I came across in The Wall Street Journalis to be believed. The feature carried the headline 'Here's a digital requiem...