B-Meg: AgrE-Commerce

B-MEG, an animal feed brand, launched a campaign in the Philippines to regain market share and connect with rural animal raisers.

Campaign details

Brand: B-MegBrand owner: San Miguel FoodsEntrant company: The Huddle Room, MakatiMarket: The PhilippinesSector: Industrial & manufacturingMedia channels: Livestreaming, Online video, Social media,Budget: Up to 500k

Executive summary

How do you fast forward a rural, backyard animal feed brand, particularly in recent times? B-MEG, a Filipino animal feed had share erosion and was outvoiced. KPIs set: regain lost shares, improve reach and online engagement. Doing this in 2020 was close to impossible during a nationwide lockdown. Further aggravated by the shutdown of the country's biggest TV...

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