AXA Financial Indonesia: Experience Zone powered by AXA

Global insurer Axa created a themed interactive customer experience area, the Axa Experience Zone, to strengthen its position as a lifestyle insurance brand in Indonesia.

Campaign details

Brand: AXA Financial IndonesiaLead agency: AXA Financial IndonesiaCountry: Indonesia

Strategy

Objective

Only 1.7 percent of about 265 million Indonesians have some form of insurance, a low rate the Indonesian Insurance Council attributes to a lack of awareness* (source: https://www.thejakartapost.com/news/2018/11/19/only-1-7-of-indonesians-covered-by-insurance-programs.html)

AXA wants to bring insurance closer to the dynamic consumers of Indonesia by transforming the way we educate people. The first step towards this purpose is to launch the unique one-of-a-kind spaced-themed customer experience area, AXA Experience Zone.

Using immersive technology, such as VR, Kinect and interactive games, AXA Experience Zone's main...

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