AVOD growth outpacing paid subscription services in the US

An overview of the growth of OTT services in the United States during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak caused a rapid increase in video streaming but it's advertising-supported (AVOD) services that have gained the most in the first half of 2020, according to data from Comscore.

Ad-supported OTT video services, including platforms like CBS All Access and ESPN, grew their household reach on connected TV devices by 9.0% between January and April 2020. In comparison, services that aren't ad-supported (SVOD), like Disney+ and Netflix, grew their reach by 4.7%.

Both formats saw growth slow in June 2020, but ad-supported services continued to grow twice as quick as those not supported by advertising....

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